Jaguar sells cars.
Swatch sells watches.
Pret sells foods.
WhatsApp lets to speak with our friends.
Louis Vuitton sells clothes and accessories.
Milka sells sweets.
1.The brand name is the thing that distinguishes your product from all the others, and it’s important that it makes an impact.
2. A brand name ought to be unique, memorable and easy to understand. It should create some kind of emotional connection with people who buy the product — the target market.
3. Jaguar — a beautiful but dangerous wild cat.
Pret A Manger — French name, which means ‘ready to eat’.
WhatsApp — from the English expression What’s up?.
4. In Spanish Nova can be read as no va (‘it doesn’t go’).
5. They won’t buy something that’s almost identical — and cheaper — simply because they feel they must wear something with the right logo.’
Քնարիկ Հակոբյան 